What Is the First Step in the Organizational Buying Process

question 94

Short Answer

What is the first step in the organizational buying process?

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Definitions:

Operational Decisions

Short-term choices made by management which are concerned with the day-to-day operations of a business.

Software Solutions

Customized or off-the-shelf computer programs designed to meet specific user needs or solve particular problems.

Centralized System

A system where control, decision-making, or important functions are concentrated in a single center or location.

Operational Decisions

Decisions made at the operational level of an organization, focusing on the day-to-day operations and management.