How Does a House Account Differ from Other Types of Accounts

question 23

Multiple Choice

How does a house account differ from other types of accounts?

• A)A house account is always unprofitable.
• B)A house account is usually too small for attention by a salesperson.
• C)No commission is paid on sales to the house account.
• D)It is always served by the firm's telemarketing center.
• E)Commissions are split among all the salespeople who service the house account's various locations.

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Definitions:

Halo Effect

A cognitive bias where the perception of one positive trait in an individual leads to the assumption of other positive traits or abilities.

Self-Serving Bias

A cognitive bias that involves attributing positive events to one's own character but attributing negative events to external factors.

Halo Effect

A mental shortcut where the general perception of an individual, corporation, brand, or product shapes the observer's emotions and opinions regarding that entity's attributes or qualities.

Attractive Faces

Facial features or characteristics that are considered aesthetically pleasing or beautiful according to social or cultural standards.