_____ Is Convincing the Customer to Use a Higher-Quality Product

question 33

Multiple Choice

_____ is convincing the customer to use a higher-quality product or a newer product.

• A)Upgrading
• B)Cross-selling
• C)Positioning
• D)Incremental customer satisfaction
• E)Full-line selling

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Definitions:

Taste Buds

Sensory organs on the tongue responsible for perceiving different flavors such as sweet, sour, bitter, and salty.

Olfactory Cells

Specialized sensory cells located in the nasal cavity responsible for detecting odors, critical in the perception of smell.

Presbycusis

Age-related, gradual loss of hearing, which accelerates after age 55, especially with regard to sounds at higher frequencies.

Social Pressure

The influence that is exerted on individuals by others, either directly or through social norms, which can affect behavior and beliefs.