Using a Consultative Customer-Oriented Sales Approach Has Been Shown to Improve

question 67

True/False

Using a consultative customer-oriented sales approach has been shown to improve both customer retention and firm profitability.

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Definitions:

Marketing Research

The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.

Strategic Intelligence

Information gathered and analyzed regarding the longer-term strategies of competitors or market trends, to support high-level decision-making.

Data Mining

The process of analyzing large datasets to discover patterns, trends, and insights that can inform decision-making and strategic planning.

Legal Restrictions

Laws or regulations that limit or regulate certain actions or practices within a society or industry.