Universities Constantly Send Information, Promotions and Solicitations to Their Graduates

question 73

Multiple Choice

Universities constantly send information, promotions and solicitations to their graduates, even recent graduates who are unlikely to make major donations to the school. Universities know if they can create loyalty, the _______________________ or sum of graduates' purchases and donations over their entire life can be considerable.

• A)average return on investment
• B)behavioral loyalty return
• C)customer selling value
• D)donor gratitude endowment
• E)customer lifetime value

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Definitions:

ATMs

ATMs, or Automated Teller Machines, are electronic banking outlets that allow customers to complete basic transactions without the need for a branch representative.

Equipment-delivered Services

Services that are provided with the aid of specialized equipment, often involving maintenance, delivery, and operation of the equipment itself.

Fee-delivered Services

Services for which a specific fee is charged, encompassing tasks delivered to consumers or businesses that require payment upon completion or delivery.

People-based Services

Services that are intensely labor-oriented, where the quality and value are heavily dependent on the personal skills, interactions, and professionalism of the service provider.