Hugh Is a Salesperson Who Primarily Stocks the DVDs at Convenience

question 78

Multiple Choice

Hugh is a salesperson who primarily stocks the DVDs at convenience stores. His primary role in the functional relationships he has set up with store buyers is to:

• A)sell on the basis of product quality.
• B)sell as much as he can to each buyer.
• C)ignore the price element of the marketing mix as a selling point.
• D)ignore his competition.
• E)make sure the buyer has no reason to go and look for a new supplier.

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Definitions:

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