The Salesperson for Spectrum Pool Products Sent the Buyer for a Chain

question 34

Multiple Choice

The salesperson for Spectrum Pool Products sent the buyer for a chain of store that was one of his biggest customers a newspaper clipping of the buyer's son showing the boy after he hit a grand slam in a Little League game and a congratulatory card. Which of the following factors involved in developing trust would be most affected by this gesture?

• A)dependability
• B)honesty
• C)likeability
• D)a customer orientation
• E)competence

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Definitions:

Maturity Value

The amount payable to an investor at the end of a debt instrument's holding period or maturity date, including both the principal and any remaining interest payments.

Stated Rate

The interest rate stated on the face of a bond or other fixed-income security, which is used to calculate the interest payments to the bondholders.

Zero-Coupon Bonds

Bonds that do not pay periodic interest payments and are instead issued at a substantial discount from their face value.