Benjamin Is Attempting to Close a Sale

question 52

Short Answer

Benjamin is attempting to close a sale. He restates all the advantages of his product. What approach is he taking?

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Definitions:

Working Memory

A cognitive system with a limited capacity that is responsible for temporarily holding information available for processing.

Repetition Priming

Priming that facilitates the cognitive processing of information after a recent exposure to that same information.

Implicit Memory

Implicit memory refers to unconscious memory, or the ability to recall or recognize information without deliberate effort.