If Phase 3 of the International Planning Process Is Successfully

question 45

Multiple Choice

If Phase 3 of the international planning process is successfully completed, which of the following will generally occur next in the planning process cycle?

• A) The objectives and goals phase
• B) The budget phase
• C) The action program(s) phase
• D) The implementation and control phase
• E) The communication phase where advertising and promotion are emphasized

---

Definitions:

Milk Shakes

A cold beverage made from milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, or chocolate syrup.

Marginal Utility

The change in satisfaction or utility an individual gains from consuming an additional unit of a good or service.

Consumer Surplus

The gap between what consumers are ready to pay for a product or service and the actual amount they spend.

Marginal Utility

The additional satisfaction or utility that a person receives from consuming one more unit of a good or service.