Ethical Issues Arise If the Process of Defining the Problem

question 39

Multiple Choice

Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher.Which of these statements concerning ethics in marketing research is not true?

• A)The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem.
• B)The researcher is ethically bound to offer the most expensive set of services to each client.
• C)The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion.
• D)The researcher is ethically bound to define the problem so as to further the best interest of the client,rather than the interest of the research firm.

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Definitions:

Composite Rate

A single interest rate that reflects the combination of rates applied to several different financial transactions or loans.

Residual Value

The anticipated final value of an asset after its period of utility has ended.

Sum-Of-The-Years'-Digits

A depreciation method that accelerates the expense recognition, based on a descending fraction of the sum of the year digits.