Which Statement Is Not True Concerning a Standard Test Market

question 109

Multiple Choice

Which statement is not true concerning a standard test market?

• A)It is a one-shot case study.
• B)Test markets are selected and the product is sold through regular distribution channels.
• C)Where external validity is important,at least four test markets should be used.
• D)All statements are correct.

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Definitions:

Erythropoiesis

Production of erythrocytes.

Lymphatic System

A network of vessels, nodes, and organs that helps to maintain fluid balance and plays a part in the body's immune defenses.

Microorganisms

Tiny living organisms, often microscopic, including bacteria, viruses, fungi, and protozoa, that can be found in almost all environments on Earth.

Lacteals

Specialized lymphatic capillaries located in the villi of the small intestine, which absorb dietary fats and transport them to the circulatory system.