Harley Davidson Should Turn to Ethnography When Trying to Understand

question 39

True/False

Harley Davidson should turn to ethnography when trying to understand the emotional connection to the brand that would cause customers to tattoo the logo on their bodies.

---

Definitions:

Similarity

The state of being alike or sharing common features.

Credibility

The quality of being trusted and believed in, often assessed in sources of information or individuals presenting arguments.

Trustworthiness

The quality of being reliable, dependable, and worthy of trust based on honesty, integrity, and reliability.

Propinquity

The effect of physical or psychological proximity on the formation of relationships and people's attraction to each other.