Reliable, Unbiased Research Can Only Come from Customers

question 2

True/False

Reliable, unbiased research can only come from customers.

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Definitions:

BIRG-ing Phenomenon

"Basking in Reflected Glory," a psychological phenomenon where individuals associate themselves with successful others to improve their self-esteem or status.

Extrinsic Sources

Factors external to an individual that influence their behavior and decisions, such as rewards or social pressures.

Downward Social Comparisons

The act of comparing oneself to others who are perceived as worse off in order to feel better about one's own situation.

Self-Handicapping

The behavior of creating obstacles or excuses for oneself to avoid blame in case of failure or poor performance.