Examlex
The Body Shop gained a competitive advantage in combining profits with ethics when its segmentation efforts uncovered
Customer
An individual or organization that purchases goods or services from a business.
Goods Made to Order
Products that are manufactured or prepared specifically according to the customer's specifications only after the order is received.
Goods Made to Forecast
Refers to products that are manufactured in anticipation of demand, based on predictions or forecasts of future customer needs.
Mass Customization
A production strategy that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
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