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What Are the Three Basic Principles of Market Segmentation

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What are the three basic principles of market segmentation?


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Personality Theorists

Researchers or theorists who study and analyze the patterns of thoughts, feelings, and behaviors that make a person unique.

Karen Horney

A psychoanalyst known for her theory of neurotic needs and for challenging some of Freud's theories, especially those concerning women.

Gordon Allport

A pioneering psychologist known for his theory of personality traits and emphasis on the uniqueness of the individual.

Pessimistic Image

A negative outlook or representation, often reflecting expectations of unfavorable outcomes.

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