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What are the three basic principles of market segmentation?
Personality Theorists
Researchers or theorists who study and analyze the patterns of thoughts, feelings, and behaviors that make a person unique.
Karen Horney
A psychoanalyst known for her theory of neurotic needs and for challenging some of Freud's theories, especially those concerning women.
Gordon Allport
A pioneering psychologist known for his theory of personality traits and emphasis on the uniqueness of the individual.
Pessimistic Image
A negative outlook or representation, often reflecting expectations of unfavorable outcomes.
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