Each Customer Segment Should Be Analyzed to Assess Cost to Serve

question 58

True/False

Each customer segment should be analyzed to assess cost to serve, to ensure that the price paid by customers is commensurate with the value they are receiving.

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Definitions:

Carl Rogers

An influential American psychologist who founded client-centered therapy and contributed significantly to humanistic psychology.

Henry Murray

An American psychologist who developed a theory of personality based on needs and motivations, co-developing the Thematic Apperception Test (TAT).

Source Traits

Stable and permanent traits that are the basic factors of personality, derived by the method of factor analysis.

Surface Traits

Traits that show a correlation but do not constitute a factor because they are not determined by a single source.