Formulating Channel Strategy Often Results in

question 29

Multiple Choice

Formulating channel strategy often results in

• A) new product development.
• B) increased customer research.
• C) hiring additional sales representatives.
• D) increased channel costs.
• E) conflict among channel members.

---

Definitions:

Goodness-of-fit Test

Statistical tests that measure how well observed sample data fits a distribution from a population with a specified distribution.

Categorical Variable

A type of variable that can take on one of a limited, and usually fixed, number of possible values, assigning each individual or observation to a particular group or category.

Degrees of Freedom

The number of independent values or quantities which can vary in the analysis of statistical parameters.

Chi-square Statistic

A statistical measure used in tests of independence or goodness of fit, quantifying how expected counts compare to observed counts.