Customers Who Are Primarily Interested in Product Performance Features Are

question 75

Multiple Choice

Customers who are primarily interested in product performance features are referred to as

• A) price customers.
• B) value customers.
• C) relationship customers.
• D) competitive loyals.
• E) switchers.

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Definitions:

Short-rate Refunds

A partial refund of premium on an insurance policy that has been canceled by the policyholder before its expiration, calculated using a method that is less than prorated.

Premium Rate

a higher price or cost than the standard, often for services that are considered to be of better quality or with added features.

Short Rate

The interest rate applied to the shortest duration loans or borrowings, often seen in monetary policy adjustments.

Annual Premium

The total amount paid yearly to keep an insurance policy active.