Brand Knowledge Is a Necessary, but Insufficient, Step

question 80

Multiple Choice

Brand knowledge is a necessary, but insufficient, step. To become loyal to a brand, customers must

• A) gain awareness.
• B) gain objective knowledge.
• C) develop an emotional connection.
• D) try the product.
• E) evaluate it against competitors' brands.

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Definitions:

Job Rotation

A work arrangement where employees rotate through a variety of positions within an organization to learn different jobs and gain a broader understanding of the business.

Departmentalization

The process of dividing an organization into different departments, which perform specific tasks or roles.

Work Simplification

The process of analyzing work processes and implementing methods to reduce complexity, increase efficiency, and improve productivity.

Job Characteristics Theory

A theory that suggests job satisfaction is related to five job characteristics: skill variety, task identity, task significance, autonomy, and feedback.