Through Market Segmentation, GE Discovered That the Top 30% of Prospective

question 68

Multiple Choice

Through market segmentation, GE discovered that the top 30% of prospective customers were three times more likely to do business with GE than the bottom 70%. This is an example of how GE was able to

• A) create customer value propositions.
• B) harness the power of marketing with sales action by identifying attractive prospects.
• C) create organizational silos for the sales and marketing functions.
• D) revise its marketing plan.
• E) identify new customers for product extensions.

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Definitions:

Behavior

Actions or reactions of an individual or system in response to external or internal stimuli.

Hereditary

The genetic transmission of characteristics from parents to their offspring.

Nature-Nurture

A debate concerning the relative importance of an individual's innate qualities (nature) versus personal experiences (nurture) in determining or causing differences in physical and behavioral traits.

Behavior

The actions or reactions of an organism, often in response to external stimuli, observable by others.