Announcing Distinct but Complementary Roles of Marketing and Sales Based

question 47

Multiple Choice

Announcing distinct but complementary roles of marketing and sales based on the understand-create-deliver-manage customer value framework was one of the steps that Arbol Industries took in the process of

• A) customer segmentation.
• B) new product development.
• C) aligning its marketing and sales functions.
• D) building brand equity.
• E) improving the corporate culture.