When IBM Focused Both the Sales and Marketing Functions' Attention

question 32

Multiple Choice

When IBM focused both the sales and marketing functions' attention on creating value for the customer, the end result was

• A) higher market entry costs.
• B) longer sales cycles.
• C) improved performance metrics.
• D) higher cost of sales.
• E) a focus on fulfilling product demand, not creating it.

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Definitions:

Primary Function

The primary function refers to the main or most important role or purpose that an entity or system is designed or naturally evolved to perform.

Brain

The organ in the head of an animal or human that controls functions, movements, sensations, and thoughts.

Behavior

The actions or reactions of a person or animal in response to external or internal stimuli.

Emotion

Cognitive interpretation of subjective experiences that can influence thought and behavior.