Customers Can Instantly Communicate with the World About Problems with a Brand

question 1

Multiple Choice

Customers can instantly communicate with the world about problems with a brand using

• A) word of mouth.
• B) letters to the editor.
• C) customer feedback forms.
• D) social media.
• E) Better Business Bureau forums.

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Definitions:

Abolish

To formally put an end to a system, practice, or institution, such as slavery or the death penalty.

Western Hemisphere

A term referring to the half of Earth that lies west of the Prime Meridian and east of the antimeridian, encompassing the Americas and portions of Europe, Africa, and Oceania.

Slavery

The practice of owning human beings as property who are forced to work without pay and denied personal freedom.

George McClellan

A major general during the American Civil War, known for his cautious tactics and contentious relationship with President Abraham Lincoln.