Instead of Focusing on Cost-Cutting to Achieve Profitability, British Airways

question 37

Multiple Choice

Instead of focusing on cost-cutting to achieve profitability, British Airways gained a competitive edge by focusing on the

• A) number of transactions.
• B) introduction of a new and improved fleet.
• C) development of new accounts.
• D) customer's total experience.
• E) marketing communications strategy.

---

Definitions:

Navigation Pane

A user interface element that provides a hierarchical view of the contents and functionalities of a software, making it easier for users to navigate through different sections or features.

Ribbon

The strip of buttons and icons located at the top of a software program's window, providing quick access to features and tools.

Documents

Digital or physical papers containing text, data, graphics, or other information, usually structured and stored for future reference.

Scanner

A device that captures images from photographic prints, posters, magazine pages, and similar sources for computer editing and display.