By Enabling Customers to Rate Its Products on Its Own

question 58

Multiple Choice

By enabling customers to rate its products on its own website, Dell is

• A) creating customer value.
• B) reviewing customer segments.
• C) using social media to its advantage.
• D) researching brand perceptions.
• E) thwarting competitive threats.

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Definitions:

Formal

Following or being in accord with established procedure, principle, or protocol, often in organizational or official settings.

Large Organizations

Companies or institutions with a large number of employees, complex structures, and extensive operational scopes.

Formalization

The extent to which rules, procedures, and standards guide employee behavior within an organization.

Centralization

The concentration of decision-making authority at the top levels of an organizational hierarchy.