A New Form of Segmentation That Is Very Useful to Segment

question 7

Multiple Choice

A new form of segmentation that is very useful to segment and build loyalty with customers is called

• A) social marketing.
• B) the Values and Lifestyles (VALS) program.
• C) ethnographies.
• D) occasionalization.
• E) psychographics.

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Definitions:

Undoing Hypothesis

The idea that positive emotions aid the mind and the body by recovering a sense of balance and flexibility following an episode experiencing negative emotion.

Broaden-And-Build Model

The broaden-and-build model is a psychological theory suggesting that positive emotions expand cognition and behavioral responses, thereby contributing to emotional well-being and personal growth.

Positive Emotion

Feelings that are generally enjoyable and result in a sense of satisfaction or happiness, such as joy, love, and gratitude.

Negative Emotion

Feelings or emotions that are unpleasant or undesirable, such as sadness, anger, fear, or jealousy.