In the Elaboration Likelihood Model, Heuristic/nonconscious Processing Is Referred to as Processing

question 18

Short Answer

In the elaboration likelihood model, heuristic/nonconscious processing is referred to as processing via the ________________ route.

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Definitions:

Programmed Decision

A decision made in response to a recurring problem that involves a procedure or rule for its resolution.

Crisis Decision

Occurs when an unexpected problem can lead to disaster if not resolved quickly and appropriately.

Certainty

The state of being completely confident or assured about something, without any doubt.

Jeopardy

A situation involving exposure to danger, risk, or harm.