Examlex
Which of the following functions is often critical to an organization's responsiveness and competitive advantage?
Manufacturer-Sponsored Wholesale Franchise System
A form of franchising where the manufacturer licenses distributors to sell its products to retailers, maintaining control over branding and marketing.
Soft Drink Industry
Refers to the sector involving the production, marketing, and sale of non-alcoholic beverages, such as soda, packaged water, and juices.
Carbonate
The process of infusing water or another liquid with carbon dioxide gas to create carbonation, leading to what is commonly known as soda water, sparkling water, or fizzy drink.
Franchise Arrangements
Business models where a party (the franchisee) is allowed to use the trademark and business systems of another party (the franchisor) in return for a fee and adherence to specific operating principles.
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