Adoption of a CRM Approach Will Require Sales Managers To

question 51

Multiple Choice

Adoption of a CRM approach will require sales managers to:

• A)make use of their expert power.
• B)standardize the communication to customers.
• C)develop nontraditional sales strategies.
• D)adopt a participative management style.
• E)use the legitimate power that they have.

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Definitions:

Fixed Production Costs

Costs that do not change with the level of production, such as rent, salaries, and insurance.

Financial Advantage

The benefit gained from making a particular financial decision or investment, often quantified by profits or savings.

Fixed Manufacturing Expenses

Costs that do not vary with production volume, such as rent, salary of permanent staff, and equipment depreciation.

Fixed Selling

Fixed selling refers to the portion of selling costs that remains unchanged regardless of the volume of goods or services sold.