At Which Stage of the Adoption Hierarchy Would Personal Selling

question 72

Multiple Choice

At which stage of the adoption hierarchy would personal selling likely be least useful?

• A)Awareness
• B)Evaluation
• C)Trial
• D)Purchase
• E)Order-getting

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Definitions:

Funding

The act of providing financial resources, typically in the form of money, or other values such as effort or time, to finance a need, program, and project, usually by an organization or government.

City Governments

The administrative bodies that govern cities or towns, responsible for local policy making, public services, and regulatory enforcement within their jurisdictions.

Open Compensation

A policy or practice where an organization makes salary ranges and compensation figures publicly available or transparent within the company.

Nonprofit Distributing

Organizations that do not distribute their surplus funds to owners or shareholders but instead use them to support their missions and activities.