The First Step in Measuring the Effectiveness of Event Sponsorship

question 54

Multiple Choice

The first step in measuring the effectiveness of event sponsorship is to:

• A)set qualitative goals.
• B)build evaluation methods into the sponsorship strategy.
• C)narrowly define the objectives for the event with specific details.
• D)redefine the organization's objectives in terms of its marketing communications.
• E)measure the implementation and results against predetermined benchmarks.

---

Definitions:

Temperature

Temperature is a physical quantity reflecting the thermal energy of an object or system, indicative of the degree of heat or coldness measurable by a thermometer.

°C

Degrees Celsius, a scale and unit of measurement for temperature.

Chlorine Gas

A diatomic green-yellow, highly reactive gas and a powerful oxidizing agent, widely used for water purification and in the manufacture of various products.

Volume

A measure of the amount of space occupied by a substance, such as a gas, liquid, or solid.