Self-Regulation Begins with the Interaction of Client and Agency When

question 22

Multiple Choice

Self-regulation begins with the interaction of client and agency when:

• A)a consent order is signed.
• B)the company is charged with a lawsuit for deceptive advertising.
• C)there has been omission of advertising substantiation.
• D)creative ideas are generated and submitted for consideration.
• E)the ads are aired in foreign nations.

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Definitions:

Valence

In psychology, the intrinsic attractiveness or aversiveness of an event, object, or situation.

Drive Theory

A psychological theory that posits human behavior is motivated by biological drives to meet needs such as food, water, or sleep.

Approach-Avoidance

refers to a psychological conflict involving a single goal or situation that has both attractive and repelling aspects, affecting decision-making and behavior.

Utilitarian Needs

are needs that are pragmatic and practical, fulfilling a functional requirement rather than an emotional one.