The FTC Program That Requires an Advertiser Who Is Found

question 41

Multiple Choice

The FTC program that requires an advertiser who is found guilty of false or misleading advertising claims to run ads to rectify the situation is known as:

• A)the fairness doctrine.
• B)ad substantiation.
• C)affirmative disclosure.
• D)corrective advertising.
• E)puffery.

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Definitions:

Appearance

The way in which a person or thing looks to others, encompassing visual attributes such as style, cleanliness, and presentation.

Audience's Attitudes

The collective feelings, beliefs, and opinions held by the group of people targeted by a message or presentation, which can significantly influence their reception of the communicated material.

Reader's Expectations

The assumptions or beliefs regarding what readers anticipate or look for in a piece of writing, based on its context, genre, or purpose.

Planning Stage

An initial phase in a project or process where objectives are defined, and strategies are developed to achieve them.