The Polaroid Corporation Encountered Great Problems When It Attempted to Market

question 71

Multiple Choice

The Polaroid Corporation encountered great problems when it attempted to market instant cameras in France.The French consumer saw little need for having a picture developed instantly.This indicates Polaroid did not understand the French _____ environment.

• A)demographic
• B)economic
• C)cultural
• D)political/legal
• E)media

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Definitions:

Open-heart Surgery

A type of heart surgery where the chest is opened and surgery is performed on the heart's muscles, valves, or arteries.

Home Health Nurse

A nurse who provides medical care for patients in their homes, often involving post-operative care, chronic disease management, and elderly care.

Psychosocial Theories

Theories that describe the influence of social factors on an individual's mind and behavior.

Sociocultural Needs

Refers to the requirements that are essential for an individual's social and cultural well-being and fulfillment.