Theater Testing

question 79

Multiple Choice

Theater testing:

• A)is a popular field method of pretesting finished commercials.
• B)is used to test animatic and photomatic roughs.
• C)allows the researcher a high level of control over the environment.
• D)is primarily used in business-to-business marketing.
• E)is a popular field method of post testing finished commercials.

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Definitions:

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