Cheerwine Is a Cherry-Flavored Cola

question 86

Multiple Choice

Cheerwine is a cherry-flavored cola.A visit to its Web site shows consumers where the regional cola can be purchased,offers visitors a store where they can purchase clothes and other items bearing the Cheerwine brand,a selection of recipes using Cheerwine,and links to the Cheerwine NASCAR site.From this information,which of the following communications objective does this site have?

• A)To generate interest in Cheerwine
• B)To create disintermediation
• C)To serve as a point-of-purchase display
• D)To replace traditional advertising
• E)To disseminate information to nonusers

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Definitions:

Monocular Depth Cues

Visual information that allows one eye to perceive depth and distance, such as texture gradient, interposition, and linear perspective.

Bottom-up

An approach to processing information that starts with small, individual elements or details and integrates them to comprehend the whole.

Opponent-process Theory

A psychological and neurological model that explains a wide range of behaviors, including color vision, by proposing that certain pairs of colors are processed by mechanisms that work in opposition to each other.

After-image

A visual illusion in which retinal impressions persist after the removal of a stimulus, often seen in complementary colors.