On-Air Tests of Commercials

question 28

Multiple Choice

On-air tests of commercials:

• A)offer the advantages of laboratory testing.
• B)are neither valid nor reliable.
• C)use day-after recall as the primary measure.
• D)is used primarily with concept testing.
• E)is used for posttesting of commercials.

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Definitions:

PTSD

Posttraumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a traumatic event, characterized by flashbacks, nightmares, and severe anxiety.

Stress Hormones

Biological compounds, like cortisol and adrenaline, released in response to stress that prepare the body for a fight or flight response.

Limbic System

A complex system of nerves and networks in the brain, involved in emotions and drive, including fear and pleasure.

PTSD

Post-traumatic stress disorder represents a psychiatric condition initiated by the experience or observation of a frightening event, with key features including profound anxiety, nightmares, and flashbacks.