Direct Marketers Make Use of Database in Order To

question 30

Multiple Choice

Direct marketers make use of database in order to:

• A)create informercials.
• B)segment and target their markets.
• C)position their product or service.
• D)develop their promotional mix.
• E)select the direct marketing strategies to be employed.

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Definitions:

Teamwork

Collaborative effort by a group to achieve a common goal or complete a task in the most effective and efficient way.

Organization Design

The process of structuring an organization's roles, responsibilities, and systems to effectively achieve its goals and adapt to environmental changes.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives based on the expected outcomes.

Effective Communication

The transmission of information in such a way that the message is clearly understood by all parties involved, minimizing misunderstandings.