Brown & Williamson Tobacco Company Created an IMC Program for Kool

question 26

Multiple Choice

Brown & Williamson tobacco company created an IMC program for Kool cigarettes,which focused on the brand's multicultural strengths.The campaign was initially run only in Hawaii and then slightly modified after posttest results were gathered and analyzed.Brown & Williamson used:

• A)test marketing.
• B)persuasive measures.
• C)comprehensive measures.
• D)psychological measures.
• E)single-source tracking.

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Definitions:

Advertising Campaign

A series of advertisement messages that share a single idea and theme intended to market a product or service to a targeted audience.

Taco Bell

An American-based chain of fast food restaurants specializing in Mexican-inspired foods such as tacos, burritos, and nachos.

Brand

An identifier such as a name, symbol, design, or feature that distinguishes the products or services of a particular seller from those offered by competitors.

General Data Protection Regulation

A legal framework set by the European Union to ensure privacy and protect personal data of individuals, affecting businesses worldwide.