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One of the primary benefits inherent in using tracking studies to measure ad effectiveness is:
Q3: Advertisers have made false or misleading claims
Q13: Internet,though very effective in disseminating information to
Q15: Mobile billboard ads enjoy high levels of
Q29: In 1996,President Clinton signed an executive order
Q35: Personal selling has many advantages over other
Q35: iTunes.com allows for a "sampling" of songs
Q43: Gillette's market research shows that most consumers
Q71: Which of the following statements is true
Q97: One major disadvantage of public relations is
Q100: _ has been legally defined as "advertising