ITunesCom Allows for a "Sampling" of Songs Before You Purchase

question 35

Multiple Choice

iTunes.com allows for a "sampling" of songs before you purchase in order to:

• A)disseminate information.
• B)create awareness.
• C)build an image.
• D)create a strong brand.
• E)stimulate trial.

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Definitions:

Conditioned

In psychology, refers to behavior that is developed or learned in response to specific environmental stimuli.

Reinforcer

Any stimulus or event that increases the likelihood of a behavior being repeated, which can be positive (adding something desirable) or negative (removing something aversive).

Desired Response

The specific behavior that is sought after in a behavioral intervention or training program.

Effectiveness

The degree to which something is successful in producing a desired result or outcome.