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Internet,though very effective in disseminating information to specific target groups,costs much more when compared to other media.
Q10: The fact that the media are not
Q13: Measuring the effects of advertising does not
Q13: Due to clutter and relatively high costs,the
Q20: Which of the following describes an advantage
Q21: Donna gets impatient during long commercial breaks,so
Q67: Which of the following statements is true?<br>A)The
Q76: For advertisers,the _ is one disadvantage of
Q89: Which of the following serves as a
Q90: Direct marketers make use of _ to
Q93: A _ is a Web-based publication consisting