One Method of Testing How Consumers Relate to an Ad

question 96

Multiple Choice

One method of testing how consumers relate to an ad and process the information it contains is to measure _____, the degree of brain activation that occurs when they look at the ad.

• A)electrodermal response
• B)cerebral response
• C)beta activity
• D)alpha activity
• E)pupillometrics

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Definitions:

Owner Withdrawals

Money or assets taken out of a business by the owner(s) for personal use.

Owner's Equity

The residual interest in the assets of a company after deducting liabilities, representing the ownership interest of shareholders or owners.

Adjusted Trial Balance

A list of all the accounts of a company, showing the balance of each after adjustments have been made for errors, omissions, or accruals.

Current Assets

Assets that are expected to be converted into cash, sold or used up within one year or within the entity's operating cycle, whichever is longer.