Which of the Following Statements About Newspapers and Magazines as Advertising

question 53

Multiple Choice

Which of the following statements about newspapers and magazines as advertising media vehicles is true?

• A)Newspapers are exclusively a local advertising medium.
• B)Newspapers are primarily a local advertising medium but are also used by national advertisers.
• C)Magazines are primarily a local advertising medium.
• D)Magazines are the primary advertising media in terms of ad revenue and number of advertisers.
• E)Because of the difference in media format,there is no competition between broadcast and print media.

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Definitions:

Unit Cost

The cost incurred to produce, acquire or handle one unit of a product or service.

Appropriate Code

A specific numerical or alphanumeric identifier used to classify and organize data, transactions, or items according to established criteria.

Merchandise Inventory

The value of the products that a company has in stock and intends to sell.

FOB Shipping Point

A term used in shipping agreements indicating that the buyer is responsible for paying shipping costs and for the goods at the point of departure from the seller's shipping dock.