Which of the Following Statements Is True About Advocacy Advertising

question 81

Multiple Choice

Which of the following statements is true about advocacy advertising?

• A)Only small firms employ this form of advertising.
• B)Advocacy ads may be sponsored by a firm or by a trade association.
• C)Advocacy ads are always used in conjunction with cause-related marketing.
• D)Advocacy ads reflect a company's position on some upcoming legislative or judicial ruling.
• E)Advocacy ads are not a controversial form of advertising.

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Definitions:

Cash Outflow

Money going out of a business as a result of payments made to others, including expenses, investments, and loan repayments.

Cash Flows

The total amount of money being transferred into and out of a business, especially affecting liquidity.

Company Name

The official legal name under which a business operates and is registered under law.

QuickBooks

An accounting software package developed and marketed by Intuit, aimed at small and medium-sized businesses for managing payroll, inventory, sales, and other financial needs.