Marketing Planning and Reward Systems May Lead to an Increase

question 2

Multiple Choice

Marketing planning and reward systems may lead to an increase in the use of sales promotion because sales promotions encourage:

• A)managers to use advertising to build brand equity.
• B)managers to use consumer-oriented sales promotion to meet long-term performance goals.
• C)marketing managers not to use promotions to help get orders from retailers.
• D)the use of price-oriented promotions to generate short-term sales.
• E)long - term increased sales of the companies.

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Definitions:

Initiate Friendships

The act of reaching out and making efforts to start friendships, which involves social skills and the willingness to form new social connections.

Disorganized Attachment

A type of attachment seen in some children who exhibit inconsistent and erratic behavior towards caregivers, often a result of trauma or neglect.

Intrusive

Involving an unwelcome or uninvited interference or intervention in another’s affairs.

Apathetic

Displaying or feeling indifference or a lack of enthusiasm or concern.