Which of the Following Statements Is True About Sales Promotion

question 4

Multiple Choice

Which of the following statements is true about sales promotion programs?

• A)Sales promotion programs are targeted only at consumers.
• B)Many sales promotion programs are designed to motivate distributors and retailers to carry a product and push it to their customers.
• C)Nearly three quarters of all sales promotion dollars are spent on consumer promotions.
• D)Sales promotion strategies aimed at customers are called push strategies.
• E)Sales promotion strategies aimed at marketing intermediaries are called pull strategies.

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Definitions:

Substantial

Significantly valuable, large, or meaningful.

Repudiation

The rejection or refusal to acknowledge or pay a debt, obligation, or contract.

Terminate Contractual Duties

The act of formally ending obligations stipulated in a contract by mutual agreement or as allowed by the contract terms.

Perfect Performance

The fulfillment of all obligations in a contract in the manner that was specified and agreed upon by the parties involved.