How Are Marketers Responding to the Fragmentation of the Consumer

question 40

Multiple Choice

How are marketers responding to the fragmentation of the consumer market?

• A)They are using more direct selling to make event sponsorship more successful.
• B)They are using less direct marketing.
• C)They are using more sales promotions that are tied to local events.
• D)They are employing clipping services to determine the effectiveness of their press releases.
• E)They have basically ignored the fragmentation of the consumer market and continued doing business as usual.

---

Definitions:

Misinterpretation

The act or result of understanding a statement or action incorrectly, often leading to communication errors or misunderstandings.

Defensive Listening

A listening style where the listener often takes others' words personally and feels attacked, leading to misunderstandings and poor communication.

Multitasking

The capability to carry out various tasks or activities at the same time.

Phone Reception

The quality of the signal received by a mobile phone, affecting its ability to make or receive calls and access data.