_____ Is a Method of Collecting and Storing a Large

question 37

Multiple Choice

_____ is a method of collecting and storing a large amount of regularly updated information about the customers in the database.

• A)Customer development index
• B)Focus groups
• C)Delphi method
• D)RFM scoring method
• E)Cost per order method

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Definitions:

SWOT Analysis

A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

Per-Unit Costs

The total expense incurred to produce, store, and sell one unit of a product or service, including material, labor, and overhead costs.

Market Share

The percentage of an industry's total sales that is earned by a particular company over a specified time period.

Value Map

A visual tool used to compare the value propositions of different products or services in the market from a customer's perspective.