Which of the Following Statements About Event Sponsorships Is True

question 82

Multiple Choice

Which of the following statements about event sponsorships is true?

• A)The amount of money spent on event sponsorships has been declining in recent years.
• B)Event sponsorships are not typically integrated into a company's marketing communications strategy.
• C)Event marketing and event sponsorship are synonymous.
• D)Decisions and objectives for event sponsorships are often part of an organization's public relations activities.
• E)Event marketing,unlike other forms of promotion,is ineffective in connecting with consumers in an environment where they are comfortable with receiving a promotional message.